Sales and Marketing

Trade Sales

While the vast majority of Haworth's books are for academic and professional readers, some titles have cross-over appeal to the general audience and others are published primarily for the general public. These books, deemed to have "trade potential," are promoted through traditional channels to bookstores, independent and chain stores, the superstores, and specialized book outlets. Sales for Haworth's trade titles are buttressed with 25 regional based commissioned trade reps who call upon the independent stores, the chain store/superstore buyers, and wholesalers/jobbers.

Overseas/Foreign Sales

Haworth is represented by several overseas academic sales representatives and several overseas trade sales representatives and distributors to promote our titles overseas.